Disney Research

The Future of Digital is Tangible: Lessons From FITC 2012

May 3, 2012 – In our latest event roundup, Spafax’s Carly Gatto reports from FITC 2012, a digital conference that ended up being all about engaging with the physical world… In his presentation “The Thing is Your Friend: Making the World Alive One Bit At A Time,” Disney research scientist Ivan Poupyrev said that it takes 10 years from the time a technology is invented to the time it is put on the market. In other words, the future is being created as we speak.

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